Shop Queer-Owned 🏳️‍🌈🏳️‍⚧️

Happy PRIDE MONTH, Everyone!

Support Queer-owned businesses this Pride and beyond!

We’re spotlighting our favorite products from the Queer owned brands we carry here at The Lunary. Our Pride collection features conscious beauty and wellness products that are ethically and sustainably made. Help us create a digital space that celebrates and uplifts marginalized creatives. Remember, Pride is in honor of the Stonewall Riots, a catalyst of the gay rights movement — so let’s agree to never stop fighting for the rights of all marginalized people.

Love you.  

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Queer wellness and beauty brands mentioned in this article: Wildly Free, Shocks of Love, Botánica Cimarrón, Alder New York, and NOTO Botanics



Genderly Multi Use Balm by Wildly Free

Transgender men, women, and gender-nonconforming people remain marginalized within beauty and wellness spaces. Queer Woman-owned brand Wildly Free aims to disrupt the status quo by providing beauty care for all and through representation equality.

This multi-balm was developed for a trans-non-binary friend of the founder who had a gender-confirming procedure and needed a product made from safe ingredients to assist in the comforting and healing of their skin. 5% of every sale is donated to Health Brigade RVA, a local, inclusive health services organization for those least served.

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 Shocks of Love Sweet on You Scent Ritual

The Scent Rituals collection from Shocks of Love is a wellness tool that can amplify your meditation and yoga practice through sensory stimulation or help you re-center any time of the day. The ingredients are breathable and skin-friendly, so you can envelope yourself in the moment. 5% of all Shocks sales are donated to Activation Residency, a Black, Trans-led artist residency aiming to generate safer and more collaborative space, adapt to its residents’ needs, and create portals to futures needed now.

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 Botánica Cimarron Songbird Moods

The queer future of Caribbean folk healing, each elixir is hand-crafted with love and ceremony in small batches by 2-Spirit Afro Taino founder Catherine Feliz (they/them). Another wellness tool, Botánica Cimarrón's tinctures can be used to support your overall wellbeing through concentrated plant medicine.

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 Alder New York Everyday Face Moisturizer

Alder New York is a queer and woman-owned independent skincare brand that makes products designed to work for all skin types, no matter your age, gender, or ethnicity. 

Alder makes unisex, clean, vegan skincare that's both simple and effective. Get the moisturizer, serum, and cleanser in both travel and full sizes to use at home and on the go.

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 NOTO Botanics Multi Benne in Oscillate

Noto Botanics is a multi-use, gender fluid, clean cosmetic line made by Queer Woman and beauty industry expert, Gloria Noto.

The Multi-Benne Pot is vegan, buildable, and universally sexy. Not only is the shade Oscillate a beautiful popsicle red, but the nourishing ingredients also act as skincare first. Use wherever you want to add a natural flush to the skin (e.g., lips, cheeks, eyelids, tip of nose).

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