BRAND CRITERIA


We get you the transparency you need to shop better -- so you know what your $ is really supporting and feel empowered to use your $ for good.   


After evaluating a brand's purpose, values, process, and product materials or ingredients we can determine if they're a good fit for the webshop. There are basic ethical practices such as Fair Pay, Safe Working Conditions, and being Cruelty-Free that we require from all of our brand partners. Additionally, we like to see that the brands we work with are conscious about their impact on the planet, people, and animals - and that they're actively trying to lessen it.



There are many ways to go about doing that in today's day and age, so we compiled a list of all the production and product qualities that help our brand partners achieve this common goal. We actively seek out these extra bits of information to find brand partners that are truly innovating for our future. You can find these callouts on product pages and brand collection pages.

+ETHICS   


FAIR PAY / SAFE WORKING CONDITIONS / ACCREDITED FACTORIES
Required of all brands. We want to see a well thought out and responsible supply chain from our brand partners.

CRUELTY-FREE
Required of all brands. We want partners that put values above profit. Kindness always wins. 

VEGAN
All beauty items and almost all of our 'new' goods are vegan. The only time you will find any animal product is if it's been upcycled, or if it was previously loved and in our vintage collection (this will be clearly noted on product pages).

SOCIAL ACTIVISM
Bold, purpose-driven, ethical brands that aren't afraid to stand up for what's right and fight for a better tomorrow. Feminist brands are included here. 

GIVING BACK
B-Corps, 1% For The Planet members, and others who donate a portion of sales to support rad environmental or social causes and nonprofit organizations. 


+SUSTAINABILITY   


ZERO WASTE
This can include current efforts such as slow fashion and accessories, made-to-order items, upcycled offcuts, recycled water and electricity, or on-going efforts in pursuit of a circular production model.

LOCAL
Production / manufacturing / suppliers are all located in the same general area as the brand's HQ, thereby lowering a company's carbon footprint.

HANDMADE / ARTISAN-MADE
Made lovingly by hand and meticulously handcrafted by skilled Artisans in an effort to preserve cultural traditions.

LOW IMPACT
Natural fibers like cotton, tencel, linen, and hemp. Organic fibers and ingredients. All-natural product formulations and compositions. Non-toxic, clean dyes and formulations. 

UPCYCLED
Existing items that are re-worked into something new.

RECYCLED
There are many innovative fabrics and materials that are allowing designers to create fashion from waste including, recycled polyester, recycled cotton, Econyl, Repreve, and more. 

F*CK MICROPLASTIC - WE'RE GOING VIRGIN POLYESTER FREE
As of October 2019, we no longer accept products that have virgin polyester in their composition. There may still be virgin polyester in products purchased before this date (although vast majority of our items do not contain the plastic based material). Our vintage / previously loved selection will continue to have designs made from polyester, but we strongly encourage our customers to use a microplastic filter if they need to wash any plastic-based, synthetic fabrics to combat microplastic water pollution. 

VINTAGE
Found treasures that have been previously loved. Reused items are a great way to extend the life cycle of existing fashion and accessory items. Instead of buying something that's been newly produced, which always creates some impact, buying secondhand, consignment, and thrifted goods keeps already made items out of the landfill for that much longer.

    +DIVERSITY   


    MINORITY OWNED / FOUNDED
    Black, asian, hispanic... whatever your ethnicity, if your (non luxury) fashion brand has an ethical and sustainable focus, then we want you represented right here at The Lunary. 

    WOMAN OWNED / FOUNDED
    Majority of our brands are founded by women, because we want to elevate narratives and perspectives that are exciting and relatable, not ones that feel like the embodiment of wonder bread (i.e., white, cis-male... sorry not sorry). But you don't HAVE to identify as a woman to be featured on the webshop...see below!

    LGBTQIA+ OWNED / FOUNDED
    All gender identities and sexual identies are welcome. We love future-minded brands that are fierce advocates for inclusivity and / or are founded by non-binary, gay, lesbian, transexual members of our loving, sustainability focused community. 

    IMPORTANT NOTE
    It's an on-going effort to find accessible (not luxury) brands founded by members of marginalized communities that are inclusive, ethical, and have a sustainable fashion focus BUT we are looking for you!! If you're interested in partnering with us or being sold on our website, send us an email anytime at hello@thelunary.com.