Wildly Free

Wildly Free exists to democratize the beauty industry by creating eco-conscious and accessible product options designed for everyone in mind- to amplify efforts in dismantling traditional beauty "standards", and to hold a mirror of accountability in shifting the narrative of historically exclusive marketing within the beauty space.

The brand was founded with the principle of mindfully creating safe and effective beauty care that encourages enhancement without limitations or judgment, with sincere consideration of our planet and all that inhabit it. We are a brand on a mission to uplift others through our safe, experiential beauty options, accessibility, inclusive representation, sustainability, and social activism initiatives.