UnReal Fur is a proudly vegan brand with a mission to end the use of real fur in the fashion industry. Their gorgeous, on-trend jackets put them at the front of the "faux-volution". UF is transforming fur to meet our needs today and tomorrow. The brand even recognizes that although faux fur is ethical, there is generally an issue with it's sustainability. Although they aren't there yet, UF is actively searching for and testing sustainable fibers to use in production. The brand does make an effort to reduce waste by repurposing offcuts for their Mini Me and Accessory lines.